Producer - production management - creative lead
Services
Content Production
I produce video, 2D/3D animation, live events, and digital content guiding the process from concept to delivery. From shaping the brief to managing teams and suppliers, I make sure every story comes to life with clarity and impact.
Creative & Production Management
10+ years leading global rollouts, teams, and productions. From big campaigns to fast-turnaround assets, I make sure every project is smooth, on time, and on brand.
Digital Marketing and Strategy
Inbound marketing, SEO, HubSpot workflows, and automation combined with social media strategy and content production to drive engagement and measurable growth.
SELECTED WORK
Radiant Beta Launch Video
Goal
Introduce Radiant’s new AI desktop app to early users with a hero video that highlighted the product’s ability to transform raw meeting notes into structured project plans, briefs, and emails showcasing speed, clarity, and everyday value.
Process
As Producer and Creative Lead, I was the main client contact and managed the budget, suppliers, and overall production. I led the pre-production process timelines, planning, and creative direction ensuring alignment from script development to shot lists, visual style, and on-site execution. I also oversaw post-production, including edit reviews, music, and sound design, to ensure a polished final film.
Delivery
A dynamic live-action hero video, supported by short cutdowns for LinkedIn, TikTok, and YouTube. The campaign built momentum around the beta launch, attracted early adopters, and positioned Radiant as a next-gen productivity tool..
Radiant Onboarding video
Goal
Launch Radiant, the successor to Supernormal, with an animated onboarding video that demonstrated how the AI app transforms messy meeting notes into structured project plans, briefs, and emails within seconds.
Process
As Producer and Production Manager, I was the main client contact and managed supplier relationships. I led pre-production with timelines, budgets, and planning while addressing potential challenges early. I guided the creative process end to end from scriptwriting and mood boards to creative direction, asset and animation reviews, music and sound design, and VO casting and feedback ensuring a smooth production flow.
Delivery
A polished 2D animated onboarding video supported by cutdowns for LinkedIn, YouTube, TikTok, and web. The content drove early adoption and positioned Radiant as the go-to tool for post-meeting productivity.
Givenchy – beauty house (Roblox)
Goal
Create branded Roblox experiences for global names like Givenchy, Pacsun, and the Australian Open. The aim was to transform creative concepts into interactive worlds that engaged millions of players while staying true to each brand’s identity.
Process
As Producer and Project Manager, I led cross-functional teams and worked closely with clients to translate their vision into immersive gameplay. I managed resources, optimized workflows, and guided the creative process from initial pitch to live launch overseeing design, scripting, and QA to ensure projects stayed on track and on brand.
Delivery
A series of high-profile Roblox experiences that combined entertainment with digital storytelling, building communities and expanding brand reach in the metaverse.
C1 Universe Campaign
Goal
Produce a campaign that merged 3D, CGI, and live-action to deliver cinematic storytelling with premium, immersive visuals bringing the client’s bold vision to life.
Process
As Co-Producer, Project Manager, and Creative Lead, I bridged creative and production responsibilities. I managed planning, budgets, and timelines while steering creative direction from concept development to final delivery. A key part of my role was sourcing and briefing suppliers, negotiating costs, securing locations, and coordinating casting. I also oversaw script refinement, on-set execution, and post-production reviews to keep the project aligned with the vision.
Delivery
A seamless blend of 3D animation, CGI, and live-action that resulted in a visually striking campaign, capturing attention across multiple platforms and strengthening the brand’s visual identity.
LIVE Events
Goal
Produce and live stream exclusive C1 member events, creating a premium experience both on-site and online. The aim was to design engaging event concepts, strengthen brand presence, and deliver lasting content for digital platforms.
Process
As Producer, I led the project end-to-end from concept development and theming to show flow planning and content creation for LED screens. I coordinated pre-production timelines, supplier management, and creative direction to ensure every element supported the live and digital experience. During production, I oversaw the live event and streaming execution, ensuring a seamless experience for attendees and online viewers. Post-production included asset management, full event edits, and delivery of highlights optimized for digital channels.
Delivery
A series of high-quality live streamed events, enhanced with tailored stage visuals and smooth technical execution. Final deliverables included full-length event edits and digital-ready highlight content, extending engagement beyond the live experience and strengthening the C1 community.
Radiant — Social Media Campaign & Content Production
Goal
Build awareness of Radiant, a new AI-powered productivity app, while driving traffic and showcasing both the product and the company culture behind it.
Process
As Producer and Creative Lead, I developed and executed the social media strategy across LinkedIn, Instagram, and TikTok. I oversaw the full process from campaign planning to content production balancing product-focused storytelling with trend-driven, relatable content. My role included briefing suppliers, negotiating costs, and guiding creative direction to ensure consistency across formats. We mixed informative posts on Radiant’s features with humor-based, easy-going content to humanize the brand and connect with a broader audience.
Delivery
A cross-platform social media campaign that introduced Radiant to the market, built trust and relatability, and generated momentum around the brand, its product, and its people.
